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Peak Chalk

Logo design and Packaging.

Peak Chalk is a climbing chalk with a conscience. Created as locally as possible, their chalk is high quality and environmentally friendly. With 100% home compostable packaging, locally sourced chalk, trees planted for every kilo sold, and a high purity to increase the life of the product this brand lives by its tagline. More climbing, less mining.

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Peak Chalk came to Sogol as a beautiful blank canvas ready to be made. As such, we started by exploring the key beliefs of the brand and deciding on it's image. This resulted in three stylescapes being presented that each reflected a different aspect of the brand's main ethos.

After some discussion and feedback, stylescape three was chosen to reflect Charlie's vision for his brand. The stylescape process enabled us to get a clear vision of the future and ensure that we could always test our end product against a predetermined style and standard. This enabled the rest of the process to move forward at a much faster rate.

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Now that a style and vision was produced we moved swiftly onto designing Peak Chalk's logo. Having agreed to three variations before we begun production we presented Charlie eight designs that could work for his newly decided image. In order to keep to our agreement, we selected the best three to present in more detail from pages of sketches and concepts.

Charlie quickly fell in love with option number 2. We were proud to hide the letter 'P' in the mountain silhouette so that whenever the logo is seen the brand's origin, the Peak District, is proudly on show. We loved how this hidden image reflected Peak Chalk's depth as a company that sells chalks and cares for our beautiful environment. 

After the logo was decided on we moved onto designing a range of packaging designs for the climbing chalk. At this point in the project we were aiming for a recyclable can. As further research was done we discovered that the can was not as environmentally friendly as thought. This lead to some variations on designs as can be seen below. The final design was chosen and applied to the right medium.

Once everything was decided we produced some brand guidelines for Peak Chalk so they can continue to apply the principles applied to the project for their future work. We loved working with Peak Chalk and we are excited to see the chalk in climbing centres soon.

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