Tom Fraser Makeup Artist

Logo and Digital Applications

Tom is a freelance makeup artist, based in London. He is most known for his ability to create natural, flawless and radiant skin, as well as for his mastery of colour. With a growing client base and Instagram following Tom Fraser Makeup Artist needed to ensure his mark was as high quality as his work.

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Tom came to Sogol needing a mark that would ensure his brand was as professional as the work he produced. With a long name and rival brands with identical initials we looked at how we could produce elegance and class. Tom did not need his logo to be reduced to an icon so we were able to produce an abnormally long mark that he can use on all promotional material. After the logo was adopted, Tom also used Sogol to ensure his website design was consistent with this new design movement.

A key theme in the premium fashion industry is the use of uppercase lettering. Capital letters reads well whilst showing the power and boldness behind the brand. This was particularly important for the brand as Tom produces a wide range of work for a diverse client base; Tom's recent work has varied from Welsh Rugby players to Gay Times.

07936 247 127


Based in Lancaster, UK

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