For every logo design we explore multiple options for our clients. This will generally consist of three choices that all offer a subtle change in direction. For Plugged In Electricians we offered a range of ideas that suggested different things about the business as you can see by the three choices above. Having selected the most corporate looking design and providing feedback, Plugged In Electricians went through internal revisions to ensure the corporate design retained some of the friendly local business it was built on. By using a more rounded font and removing a level of the abstract nature in the icon, Plugged In Electricians was ready to be presented. After a meeting with the owner of the company, the new logo was immediately uploaded onto their website and business materials with no revisions required.